Hawkers and small traders play a crucial role in shaping a nation’s economic and cultural landscape, serving as incubators for creative industries and niche business services. These micro-enterprises not only provide affordable goods and services but also foster innovation, entrepreneurship, and cultural identity. From traditional crafts and artisanal foods to emerging digital and design-based ventures, small traders often serve as the foundation for larger creative enterprises. By supporting and formalising these businesses, governments can unlock new economic opportunities, encourage local talent, and enhance community-driven commerce. Recognising this, Malaysia has introduced the Hawkers and Small Traders Development Policy 2030 (D3PKN2030) to create a sustainable and conducive ecosystem for these essential contributors to the economy.
Prime Minister Datuk Seri Anwar Ibrahim officially launched the Hawkers and Small Traders Development Policy 2030 (D3PKN2030) at the National Hawkers and Petty Traders Carnival 2024 (HPPK 2024) in Butterworth. Developed by the Entrepreneur Development and Cooperatives Ministry, the policy aims to empower hawkers and petty traders by fostering a more conducive and sustainable business environment. It outlines five strategic cores, 15 strategies, and 35 initiatives focused on improving governance, enhancing business capacity, and promoting sustainability. Additionally, a special allocation has been set aside to fund various support programs, including HPPK 2024. [1]
The HPPK 2024, which runs from November 1 to 3, serves as a platform to recognize and celebrate the contributions of hawkers and small traders to the national economy. The event features 360 traders, 30 food trucks, and 22 state and federal agencies as exhibitors. During his speech, Anwar emphasized the importance of small traders in catering to Malaysia’s growing workforce, particularly in industrial and residential areas. He noted that 80% of Malaysians dine at informal establishments, highlighting the need to maintain cleanliness and order in these spaces. [2]
The launch was attended by key government figures, including Entrepreneur Development and Cooperatives Minister Datuk Ewon Benedick, Economy Minister Rafizi Ramli, Human Resources Minister Steven Sim, and other state officials. [3]
The introduction of D3PKN2030 marks a significant step in strengthening Malaysia’s hawker and small trader ecosystem. By providing structured support, financial assistance, and policy-driven incentives, the government is paving the way for long-term sustainability and economic growth in the sector. As small traders continue to play a vital role in the nation’s economic fabric, ensuring their success through targeted policies and initiatives will not only enhance their livelihoods but also contribute to a more vibrant and inclusive marketplace. In particular, Penang—known for its rich street food culture and thriving small business scene—stands to benefit greatly from these efforts. With ongoing commitment and collaboration between government agencies, business communities, and consumers, Malaysia, and Penang in particular, can further harness the potential of these micro-enterprises to drive local and national prosperity.
[1] Riadz Akmal. (2025). Boost for hawkers, small traders. Buletin Mutiara, January 16-31.
[2] See footnote 1.
[3] See footnote 1.